SACU will hold  three-day road-show Publicity Awareness Campaign from 22 to 24 March 2017 in Maseru, Lesotho. The initiative is part of the Secretariat’s series of public road-shows in all SACU Member States that came about after it has been established that there is limited knowledge and awareness of the Secretariat’s activities and its role in the SACU Member States.

The key objective of this campaign is to raise awareness and understanding of SACU, its Institutions and operations and thereby enhance SACU brand visibility. The Secretariat partners with the lead Ministries on SACU matters in each Member State for the execution of this initiative. The awareness campaign will be run under the theme: “Connecting the Customs Union with its Stakeholders”.

The Road-show will offer an opportunity to establish dialogue and interactions with key stakeholders including the private sector. SACU as the oldest Customs Union has made significant positive changes to the trade industry with implementation of work programs and processes for ease of doing business among Member States. The focus of the Lesotho Road-show is to  set in four segments. The first segment is a Media Networking Session, whereby the Secretariat will update the media on its programs, whilst enhancing rapport with the media as its strategic stakeholders.