Maseru — The Lesotho Football Association (LeFA) and Radisol Global Investments have entered into a strategic commercialisation and development partnership aimed at accelerating the growth, Professionalisation and commercial sustainability of football in the Kingdom of Lesotho.

The LeFA Communications and Media Manager Mr. Mikia Kalati, said the partnership represents a significant step in LeFA's ambition to unlock greater commercial value from football while strengthening the broader football ecosystem and creating sustainable opportunities for clubs, players, coaches, administrators, communities, commercial partners and other stakeholders.

He mentioned that under the partnership, Radisol Global Investments will serve as a strategic commercial development and investment partner to LeFA, supporting the identification, development and mobilisation of commercial partnerships, sponsorships, investment opportunities and other revenue-generating initiatives across the football ecosystem.

Kalati added that the partnership will focus on transforming football's substantial social, cultural and commercial value into sustainable economic opportunities while supporting the continued development and promotion of the sport in Lesotho.

However, he indicated that the partnership does not replace, interfere with or assume the football administration mandate of LeFA.

He said LeFA remains the recognised custodian and governing authority of football in Lesotho, with responsibility for the development, regulation, administration and promotion of the sport in accordance with its mandate, statutes, regulations and applicable football governance frameworks.

“Radisol Global Investments' role is specifically focused on commercialisation, investment development, strategic partnerships, revenue generation and commercial growth.
Commenting on the partnership, LeFA President Mr. Lijane Nthunya said “Football in Lesotho possesses enormous potential, not only as a sport but as an important social and economic platform. Our responsibility as LeFA is to continue developing, regulating and promoting football while creating an environment in which the game can grow sustainably.

This partnership gives us an opportunity to strengthen the commercial foundations of our football and to attract new partners, investment and resources into the game.”

He noted that they are particularly encouraged by the prospect of building stronger relationships between football and the private sector. We want sponsors and investors to see Lesotho football not simply as a sponsorship cost, but as a credible platform through which they can create meaningful commercial, social and developmental value. Radisol brings a commercial development capability that complements LeFA's football governance and administration mandate.”

Radisol Global Investments Founder and President Sol Motsepe said the partnership represents an opportunity to reposition the way football is viewed by business and investment communities.

“Radisol sees football as much more than a sporting product. Football is an economic ecosystem, a media platform, a youth-development mechanism, a community asset and a powerful commercial property. Our role is to help LeFA unlock that value in a structured, credible and sustainable manner.”

Motsepe highlighted that Radisol is not coming into Lesotho to run football but LeFA will continue to lead, govern, regulate and administer football, while Radisol will bring commercial expertise, investment thinking, corporate relationships and strategic market development to complement what LeFA already does, with the objective to build a stronger commercial engine around Lesotho football.

Motsepe added that the partnership will be driven by a long-term approach rather than a short-term sponsorship mentality.

“Our ambition is to move the conversation from ‘Who will sponsor football?’ to ‘How do we build valuable football properties that businesses and investors want to participate in?’ That distinction is fundamental. We want to develop propositions that provide genuine value to commercial partners while simultaneously creating resources that can be reinvested into football development.”

Through this partnership, Radisol will apply its commercial, strategic, investment promotion, marketing and stakeholder-engagement capabilities to support the sustainable commercialisation and development of football in Lesotho.